Current trend

Shares of The Procter & Gamble Co., one of the leaders in the consumer goods market, are adjusting at 172.00.

The emitter's quotes continued their growth, interrupted in September, and are close to annual highs around 177.00 due to a fairly positive report for the first quarter of fiscal year 2025. The company reported organic sales growth of 2.0% in 8 out of 10 product categories, with North America and Europe being the key growth areas, while China saw a slight decline. The revenue figure amounted to 21.9 billion dollars, which turned out to be slightly below the forecast of 22.02 billion dollars, but completely repeating the result of the same period last year. Earnings per share (EPS) reached 1.93 dollars, higher than both the 1.9 dollars predicted by analysts and 1.72 dollars last year.

In fiscal year 2025, The Procter & Gamble Co. plans to return 16.0–17.0 billion dollars to shareholders through both share repurchase programs and dividend payments, the last of which took place on November 15: 1.01 dollars per share was sent to shareholders, which corresponds to a quarterly yield of 2.34%. The next payment of 1.01 dollars per paper will occur at the end of the year and will be the last before the annual indexation.

Support and resistance

On the D1 chart, the asset is adjusting, going beyond the descending channel with the boundaries of 167.00–160.00.

Technical indicators hold the buy signal, which has already begun to strengthen: the fast EMAs on the Alligator indicator are at a stable distance from the signal line, and the AO histogram, increasing in the purchase zone, forms bars with a tendency to increase.

Support levels: 170.40, 161.40.

Resistance levels: 174.80, 181.40.

Trading tips

If the global growth of the asset continues and the price consolidates above the resistance level of 174.80, one may open long positions with a target of 181.40 and a stop-loss of 171.00. Implementation period: 7 days and more.

If the global decline of the asset continues and the price consolidates below the support level of 170.40, one can open short positions with a target of 161.40 and a stop-loss of 174.00.